Alondra Residences

Leading Marketing Campaign
Sabio Casestudy Images Alondracarousel Header

The opportunity

Alondra Residences required a refresh of all touchpoints, from overall marketing strategy and advertising to its digital presence, EDM rollout, paid digital spend and community engagement. Doing so would allow Alondra Residences to better engage with and win over prospective residents.

The clever idea

Retirement living reimagined by establishing Alondra as a premium retirement community offering accommodations and a lifestyle.

The results

400+ qualified sales enquiries, 42 sales office ‘walk ins’ and 37 qualified phone enquiries

1.8M+ reach through print, radio and outdoor advertising

1,800 attendees at Alondra-sponsored community initiatives

62% average open rate on monthly EDMs compared to 14% typical open rate for the real estate industry

The next big thing.

The Sunday Mail Transurban Bridge to Brisbane 2021

Bringing back South East Queensland's most beloved community running event after a COVID-induced year hiatus.
Read More

Lung Foundation Australia

Deliver eye-opening research findings to sing the dangers of vaping. We pushed this message far and wide through a targeted, tactful integrated communications and marketing campaign spanning earned, owned and paid channels.
Read More

Home of the Arts

With gusto and flair, launch two new hospitality destinations at the Gold Coast’s most exciting cultural hub, Home of the Arts.
Read More

Multicultural Australia

Australia’s racial vilification laws haven’t changed in 30 years prompting a parliamentary Inquiry into Hate Crime and Serious Vilification.
Read More
Close

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email