Alondra Residences

Leading Marketing Campaign
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The opportunity

Alondra Residences required a refresh of all touchpoints, from overall marketing strategy and advertising to its digital presence, EDM rollout, paid digital spend and community engagement. Doing so would allow Alondra Residences to better engage with and win over prospective residents.

The clever idea

Retirement living reimagined by establishing Alondra as a premium retirement community offering accommodations and a lifestyle.

The results

400+ qualified sales enquiries, 42 sales office ‘walk ins’ and 37 qualified phone enquiries

1.8M+ reach through print, radio and outdoor advertising

1,800 attendees at Alondra-sponsored community initiatives

62% average open rate on monthly EDMs compared to 14% typical open rate for the real estate industry

The next big thing.

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