Mining Technology Launch
Sabio Casestudy Images Automate Header Min

The ask

Unveil Auto-Mate’s ground-breaking mining technology to Australia.

The clever idea

A commanding and unique new brand identity that would make Auto-Mate stand out from the rest, particularly during the lead-up to, and during the annual Diggers and Dealers’ mining forum. Various digital touchpoints and a custom augmented reality experience commanded attention from over 1800 mining delegates and press, touting Auto-Mate’s new mining technology as being on the forefront of industry.

The results

Successfully launched Auto-Mate to the Australian market, unveiling it to 50+ national and international media titles

Developed and executed a comprehensive digital strategy that included a paid and organic social media, SEM, remarketing, and lead capture strategy

Designed an augmented reality touchpoint to create a highly interactive lead capture tool at the mining forum

Designed full suite of creative assets including launch campaign video, new website, physical and digital forum collateral, social media content, and more

Client testimonial

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce tristique sapien ante, eget vulputate quam posuere vitae. Maecenas tempus quis est in hendrerit.

Sed non lacus condimentum, consectetur arcu vitae, pretium sem. Mauris a euismod risus. Duis mollis tellus tempor mauris cursus, quis scelerisque nisl semper.


The next big thing.

The Sunday Mail Transurban Bridge to Brisbane 2021

Bringing back South East Queensland's most beloved community running event after a COVID-induced year hiatus.
Read More

Lung Foundation Australia

Deliver eye-opening research findings to sing the dangers of vaping. We pushed this message far and wide through a targeted, tactful integrated communications and marketing campaign spanning earned, owned and paid channels.
Read More

Home of the Arts

With gusto and flair, launch two new hospitality destinations at the Gold Coast’s most exciting cultural hub, Home of the Arts.
Read More

Multicultural Australia

Australia’s racial vilification laws haven’t changed in 30 years prompting a parliamentary Inquiry into Hate Crime and Serious Vilification.
Read More

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email