Banjo’s Bakery Café

Cooking up a new classic with Banjo’s Bakery Café
Sabio Casestudy Header Images Banjos

The opportunity

Amid widespread cost of living pressures and a competitive F&B sector, launch Banjo’s Bakery Café’s new Signature Pie flavour – Spag Bol – with a bang.

The clever idea

An impactful media relations campaign that drove cheeky stories and buzz around the launch of the new Spag Bol Pie. Through encouraging conversations on social via “should you, shouldn’t you” and “FOMO” language, Banjo’s recorded one of their best Signature Pie launches to date.

The results

33 positive earned media hits

12,143,660 people reached through earned media hits

National media cut-through and at least one unique earned media hit in each state with a Banjo’s store

Helped fuel one of Banjo’s best Signature Pie launches to date

The next big thing.

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