Elevate the brand’s digital presence and cement Bohemian Skin as one of Australia’s leading natural skincare providers.
The clever idea
A loud public relations campaign with their newest product, AHA Enzyme Exfoliant, at the helm. A unique media and influencer gifting program was designed to jumpstart product awareness and to drive a user-generated content campaign that resulted in excitement and social chatter around the product launch. Supporting the gifting initiative was a suite of custom creative and a digital campaign that included website optimisation, paid digital and content marketing.