Bohemian Skin

Awareness Campaign
Sabio Casestudy Images Bohemianheader Image

The ask

Elevate the brand’s digital presence and cement Bohemian Skin as one of Australia’s leading natural skincare providers.

The clever idea

A loud public relations campaign with their newest product, AHA Enzyme Exfoliant, at the helm. A unique media and influencer gifting program was designed to jumpstart product awareness and to drive a user-generated content campaign that resulted in excitement and social chatter around the product launch. Supporting the gifting initiative was a suite of custom creative and a digital campaign that included website optimisation, paid digital and content marketing.

The results

45M reached across digital, socials and print during the three-month launch campaign

100 pieces of positive media coverage

Coordinated, secured and hosted 15x familiarisations with diverse list of media and influencer talent

Drove 4,574 new social media followers for Bohemian skin across IG and FB, with an average cumulative monthly audience growth of 50.24% during the campaign

71.6K engagement actions directly triggered by user-generated content from media and influencer gifting program

The next big thing.

Ipswich City Council

We took a comprehensive look at who Nicholas Street Precinct are, who they talk to, what they dream to do, and what they want to achieve for Ipswich residents now, and into the future.
Read More

Brisbane to Gold Coast Cycle Challenge 2021

The Brisbane to Gold Coast Cycle (B2GC) Challenge was set to return in 2021 after a 2020 COVID hiatus. Although cautious, Queenslanders were ready to get back outdoors and to jump into large community events.
Read More

Tourism and Events Queensland

Created hype and drove visitation to North West Queensland via an always-on press office and a curated influencer program that shone a light on the beauty in our own backyard.
Read More

The Sunday Mail Transurban Bridge to Brisbane 2021

Bringing back South East Queensland's most beloved community running event after a COVID-induced year hiatus.
Read More

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.