Central Coast Local Health District / NSW Health

‘Thirsty? Drink Water!’ Campaign
Sabio Casestudy Images Thirstyheader

The ask

Inspire NSW high school students to drink more water, and less of the bad stuff.

The clever idea

A simple yet highly effective educational campaign that harnessed the power of digital to engage with teenagers across NSW. The ‘Thirsty? Drink Water!” project consisted of animated characters, a digital game, ambassador program, and a full suite of easily shareable legacy collateral that not only garnered attention but triggered real world action.

The results

au-2005-date-3

33million+ people reached through earned media coverage across national, metro and local press targets

Media Relations

44k+ people reached through paid social campaign

Content

Facilitated the delivery of 43 community submissions to inform the Queensland Parliamentary Inquiry

au-1995-date-2

Championed the voices of 7 ambassadors from the Sikh, African, Islamic, Chinese and Jewish, community, inspiring others to share their own stories

Crisis Management

Designed and developed community engagement resources in various languages including campaign video, social assets, FAQs, promotional flyers and participant forms

Famils

Activated 22 Safe Spaces across Queensland through launch awareness and on-site support across South-East Queensland

The next big thing.

Ipswich City Council

We took a comprehensive look at who Nicholas Street Precinct are, who they talk to, what they dream to do, and what they want to achieve for Ipswich residents now, and into the future.
Read More

Brisbane to Gold Coast Cycle Challenge 2021

The Brisbane to Gold Coast Cycle (B2GC) Challenge was set to return in 2021 after a 2020 COVID hiatus. Although cautious, Queenslanders were ready to get back outdoors and to jump into large community events.
Read More

Tourism and Events Queensland

Created hype and drove visitation to North West Queensland via an always-on press office and a curated influencer program that shone a light on the beauty in our own backyard.
Read More

The Sunday Mail Transurban Bridge to Brisbane 2021

Bringing back South East Queensland's most beloved community running event after a COVID-induced year hiatus.
Read More
Close

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.