Home of the Arts

Hospitality Launch: Palette and The Exhibitionist at HOTA
Sabio Casestudy Images Hotaheaderjpg

The opportunity

With gusto and flair, launch two new hospitality destinations at the Gold Coast’s most exciting cultural hub, Home of the Arts.

The clever idea

A multifaceted paid digital strategy that complimented PR and organic social efforts throughout the launch period. Exciting visual storytelling and custom content that highlighted offerings from both spaces headlined the campaign, converting passive audiences into customers and organic brand advocates.

The results

Designed over close to 500 pieces of custom content for both venues across organic and paid social channels

1M+ social impressions for both venues within the six-month campaign

Drove close to 5k visits to both venue websites

Secured 7k+ new social followers for both venues, and triggered 60k+ engagement actions

The next big thing.

Ipswich City Council

We took a comprehensive look at who Nicholas Street Precinct are, who they talk to, what they dream to do, and what they want to achieve for Ipswich residents now, and into the future.
Read More

Brisbane to Gold Coast Cycle Challenge 2021

The Brisbane to Gold Coast Cycle (B2GC) Challenge was set to return in 2021 after a 2020 COVID hiatus. Although cautious, Queenslanders were ready to get back outdoors and to jump into large community events.
Read More

Tourism and Events Queensland

Created hype and drove visitation to North West Queensland via an always-on press office and a curated influencer program that shone a light on the beauty in our own backyard.
Read More

The Sunday Mail Transurban Bridge to Brisbane 2021

Bringing back South East Queensland's most beloved community running event after a COVID-induced year hiatus.
Read More

Share This

Select your desired option below to share a direct link to this page.
Your friends or family will thank you later.