Brisbane’s recent hotel boom bought about the unveiling of several boutique accommodations, joined by a rush of exciting hospitality openings. In a busy space, newcomer Hotel X needed to stand out.
The clever idea
Give local media and influencers a premium, end-to-end experience to drive a torrent of social and digital chatter in the lead-up to the hotel launch. We designed an accommodations and hospitality experience like no other, leaving our guests with no choice but to shout and scream that Hotel X was the next best lifestyle destination in Brisbane. User-generated content, and a curated media relations campaign helped the property take over social and digital feeds over a three-month launch period, helping to drive an abundance of local excitement and curiosity, as well as bookings.