Ipswich City Council
As the largest redevelopment of the city center, to date Nicholas Street Precinct (NSP) needed an identity and voice to match – one that excited and unified Ipswich as it becomes the city’s leading lifestyle, leisure, entertainment and cultural hub.
The clever idea
We took a comprehensive look at who Nicholas Street Precinct are, who they talk to, what they dream to do, and what they want to achieve for Ipswich residents now, and into the future. After this in-depth branding workshop and brand audit, we built an identity, tagline, archetype and personality that would guide all NSP communications and touchpoints. To set a north star, we developed and implemented a tone of voice and brand style guide, accompanied by an entire suite of collateral and photography for use across digital channels along with an all new website.