It’s as common as going to the gym or buying groceries, but in this day and age self-pleasure is still considered a taboo subject. Global premium pleasure brand, WOW Tech needed a trusted agency partner to help navigate a highly stigmatised landscape within an Australian media and consumer landscape.
The clever idea
Strategically deliver research-backed and thought-provoking story angles throughout all touchpoints and announcements, melding product education with industry destigmatisation. In doing so, we drove ongoing positive conversations around self-pleasure and sex with WOW Tech front and center.